Hard Electronic: 25 Year of Industrial Strength Records, Los Angeles Event Review

Anyone trying to coordinate going to a show with friends knows it isn’t always easy, and this night was no exception. After much anticipation, my friends and I were finally on our way after quite a bit of drama- One friend of mine, Matt, had just spent the last 6hrs in traffic driving to my house all the way from San Diego, while my other friend, Tyler, had a mini-emergency losing his wallet (with his ID) earlier in the day, only to find it again about 20mins before coming to my house, and lastly, my friend Angel wanted us to pick him up on the way to the venue. But at last, the emotional rollercoaster of just wanting to get to the show so we could go party was over, and it was time to go! I had been looking forward to this show for months and my anticipation had built to the point where I was bursting with excitement! The night ahead promised some of the leading names in hardcore, and was to celebrate 25 Years of the Industrial Strength Records label.

Hard Electronic: 25 Year of Industrial Strength Records lineup featured artists Deadly Buda, Cik, Fiend, Rob Gee, Lenny Dee, Tymon, Unexist, The Sickest Squad and Art of Fighters. After passing through security and catching up with some friends, I walked onto the dance floor and prepared myself for the acts I had been looking forward to for months now. I was especially was excited that night to see Art of Fighters, Unexist, The Sickest Squad, Rob Gee and Lenny Dee… it was shortly after seeing the timeslots that I discovered Lenny Dee was not on the lineup. I later found out that Lenny had injured himself and his doctor did not recommend him to fly and risk further injury.

Lenny made the following statement on Facebook to his fans:

“My love goes out to the LA crew for making it happen. Respect. West Coast Kicking Ass!!! Get ready for Hard Electronic 2.0 coming in 2017. There is no stopping what can’t be stopped…”

We wish for your speedy recovery Lenny, but once I learned of your injury I knew that the night must go on as you had intended it to!

At this point, the much-awaited US appearance of Art of Fighters took to the stage. Throughout the crowded room you could see fans waving Art of Fighters and Hardcore Italia flags, and the signature Art of Fighters hardcore sound filled the room with catchy melodies and defiant lyrics. Art of Fighters set included classic tracks including ‘Nirvana of Noise’, and eventually ended with ‘Oh My Sun.’

Art of Fighters at Hard Electronic: 25 Year of Industrial Strength Records, Los Angeles
Art of Fighters at Hard Electronic: 25 Year of Industrial Strength Records, Los Angeles

Following Art of Fighters was Unexist, who changed the atmosphere in the room from the melodies of Art of Fighters, to a much more brutal sound. If Art of Fighters set could be described as ‘energizing’, then Unexist’s set would be described as ‘aggressive.’ One such track that he played that exemplifies this aggressiveness was ‘Devil’s Son”.

As Unexist’s set ended The Sickest Squad took to the stage to bring their own unique brand of Frenchcore (they aptly nicknamed Sickcore) to the party. For me personally, I was just as excited for The Sickest Squad as much as I was for a Frenchcore act to perform, as US doesn’t get much Frenchcore. For those unfamiliar with Frenchcore, the sound is an entirely unique variation of the hardcore sound. Tracks often feature samples of odd instruments not normally heard in electronic music playing symphonic melodies, as well as chanting or rambling of lyrics, and the bass vibrates similar to how reverse bass is for Hardstyle. The Sickest Squad’s set included their classic ‘Boomshakalaka’, as well as their new track with Dr. Peacock ‘Frenchcore Family’ (Vive La Frenchcore 2016 Anthem).

Appropriately slated to close out the night with a dose of Gabber was American legend Rob Gee. Rob started his set by recognizing the Industrial Strength Label for achieving the 25-year milestone, and we all took a moment to pay respect to Lenny Dee who, even though he couldn’t be there with us in person, was certainly there in spirit. Rob opened with one of his classic gabber tracks, ‘Pollywaggachuggabonka’ and ‘Coming At You Strong’, before working in some of his newer tracks ‘Dark Universe’ and ‘Caramba!’ into his set, all while entertaining the crowd with his animated, high energy personality.

Industrial Strength RecordsThroughout the night I was excited to see so many familiar faces, but one thing that I noticed was a definite, mature presence in the crowd as well. 25 Years of Industrial Strength Records meant that some of these people had been listing to hardcore more years than others at the party had been alive! That night I spoke to several who recounted their memories of their first shows in the 90’s held in warehouses, about their early Industrial Strength and Thunderdome vinyls, and it was interesting to hear their perspective of how the scene had grown and changed over the years. Trauma has a great ability to blend the past and the present in their shows in a really enjoyable way, and I have always respected and appreciated the origins of this scene. Ultimately, I would say the 25 years of the Industrial Strength Records was a massive success entertaining both new and old alike, and I look forward to more hardcore in the future!

Oakland Fire: The Hard Data’s Statement

I got home from the party I DJ’ed Saturday morning about 4am. Before I went to bed I got a text from my high school bud, Kevin Joa, asking if I was in the fire in Oakland. I didn’t think much about it at the moment. Most California residents are used to out-of-state friends and family assuming we are close to whatever atrocity the state conjures up and is reported nationwide. Saturday, I got a few more texts, emails and voice mails about it. Finally I looked into it and found out why I was getting more calls than usual about this disaster. Basically, there was a really good chance that I would have been there. It was 100% the type of party that I would have played at.

Unfortunately, I did at least tangentially know or met “along the way” people who died in the fire. One of The Hard Data’s artists, M27’s, housemates died in the fire, and a virtual who’s-who of underground movers-and-shakers in the Bay area’s underground rave scene died Friday night in the blaze.
As a victim of a fire, the situation hit hard for me, bringing to mind the initial aftermath I experienced, when even the sight of a flame would pre-occupy my thoughts. That said, my loss was nothing compared to the victims of the Oakland fire.

Immediately, I want to make some sense of the loss. I want to glean at least a lesson from the tragedy. But here, not one comes readily to mind. Politicians and advocates of various stripe have used the situation to further their agendas, and now it’s an issue. As this party was part of the music scene The Hard Data covers, I guess we are required to say something about it. So, I’ll do my best, because really talking about it does help. I know that.

Most of us have been too crazy parties that looked like there were multiple fire-code violations going on. And, I bet most of us would say those were some of the best parties we were ever at. Some changed our lives in positive ways. It certainly sounds like this party-space went a little over the already blurry line in this regard. We also know that there were multiple creative and bright people that died that night in the blaze. The biggest thing that comes to my mind is, “Why do we have to party in dangerous places?”

Let me be clear, I am not advocating for tougher laws on anything. I’m not asking for stricter enforcement of anything. Only corrupt corporations and corrupt officials would benefit from those at this point. No, I have a more general gripe: Why do the creative people have little or no money? Why is money so important? When will the shroud of “illegality, drugs and booze” be tossed off of the simple act of people dancing at night… as they should be doing anyway?

Our society has let the greedy oversee, enforce, regulate and legislate basic human needs like dancing and socializing and rationalize it with a monetary value. So, guess what? All you have to do is pay someone to do something illegal, and it’s no problem. You can get away with anything. The money, the symbol of value, long ago became more important than the good or service it’s supposed to transact. Part of the reason the fire probably happened, is that there was never enough money to go around, but enough to get by the next week, and things just fell apart gradually. It really wasn’t anyone’s fault, exactly. It just shows how we’ve prioritized in our society. The one thing that solves problems, creativity, is channeled and ghettoized to the fringes, and is last on the list of anyone’s concerns.

For whatever it’s worth, as an editor for this magazine, that’s my take on the situation at the moment. My heart grieves for the victims friends and family. Their loss in unfathomable and beyond quantification. Please pray for them and remember those that passed in your heart, forever.

Eni – Interviewed

Eni is a Freestyle DJ from Los Angeles, CA and has played at parties such as Arizr, KTRA LA and Hardstyle Arena, and will be playing at Winterfresh Music Festival on December 3rd. Freestyle is one of the fastest growing genres and is relatively new to the American scene. With Hardstyle and Hardcore getting much of the spotlight nowadays, Eni’s Freestyle sound brings much needed fun and freedom to the party. Freestyle by definition means ‘playing without restrictions’, and Eni regularly combines Subground, Jungle Terror, Tekstyle, Jumpstyle, Hardstyle, and any other variations of the hard dance styles, mixed with classic breaks and hard trap.

I know a lot of people ask, so let’s set the record straight- is Eni your real name or is it an alias? How long have you been a DJ?

Eni is actually my real name; it’s a family name from my dad’s side. I’m actually the third- it’s on my birth certificate! I started DJing under the alias Audiofallout back in 2012-2013, but when I started a sound company under the same name people were getting confused. I also had changed my style from strictly Hardstyle to Freestyle so I decided to change my alias to fit my new style and create some separation between my company and myself. I started practicing and learning in 2009 when I bought a pair of belt drive Numark TT1700.

Can you tell us a little bit about how you got into Freestyle and about what your biggest inspirations in this style are?

I got into Freestyle basically by getting bored of just DJ’ing Hardstyle, hahahaha! For a long time I had been a die-hard fan of Hardstyle and could not get enough, but as time went on I felt things get a bit stagnant and needed some variety. I had always loved the dub-style tracks and cross genre stuff so I started to look for that kind of music more and more. I stated finding really cool crossbreed, some sweet trap influenced stuff, and things that broke down to funky house drops for a bit and I fell in love. I wanted to find the coolest most unknown hard dance and bring that up to all the people here in the states.

Eni at KTRA, LA
Eni performing at KTRA, LA

How does Freestyle tie together with your slogan “Eni Kind of Music”?

Well with Freestyle I like to play the spectrum from hard house and Jungle Terror, to Terrorcore and Speedcore… thus my slogan- playing Eni Kind of Music- nothing is off limits. I’ll mix in a lot of random hip-hop and trap influenced stuff, some Cumbia (dance music popular in Latin America), and other genres just to keep it fun and interesting.

You recently played in San Francisco, how did that go? Is the American crowd receptive to the Freestyle sound?

San Francisco was absolutely incredible!!! I had an amazing time out there. It was my first time playing in San Fran and I couldn’t have asked for a better first show. I had a great set and lots of fun. I really love the energy that the Northern California Scene has, it is very reminiscent of the feeling I used to get when I first started going to raves when I was 16. It’s very vibrant, colorful, and youthful. I also got a chance to work with J-Rod, Kriss, Keiji, Kreation, and Hauyon while I was up there. Leading to some really interesting new projects.

As you mentioned, you have a few projects going right now- you been starting to produce, collabs with other American artists, and you’ve been involved with the Hardroadz Media podcast- what can you tell us about those and what can we expect in the future? Anything else we should be watching for?

My trip up to San Francisco inspired me with quite a bit and I have recently started working on a new collab alias with a good buddy who just moved to California from Chile. We have 2 tracks just about finished and I will be dropping the first one at Winterfresh tonight. I haven’t had enough time to really work on many solo projects but I do have a bootleg in the works. Besides that I have been working with another friend of mine as the new host and engineer for the Hardroadz Media podcast. With the podcast we try to focus mostly on American based DJs and producers. It comes down to the fact that Europe and all of their DJs are already established and set, and for the American scene to grow we need to start supporting and showing up for our homegrown talent. For this reason my friend started this podcast. Each month we feature 30 minutes of hand picked tracks and then a 30-minute guest mix. Recently we got lucky and now the show is streamed live on the Department of Hard Dance every third Wednesday of the month, as well as putting it out on SoundCloud.

Anything else you would like to tell the readers of The Hard Data?

I just want to say thank you to everyone who has given me support over these past couple of years. I have been so lucky and blessed to be surrounded by these amazing support structures. I’m very excited with my Dabscouts sponsorship and collaboration. Their designs are pretty awesome and I have been blessed to have their graphic designer and photographer at my disposal. I’m hoping to do some really cool merchandising with them coming out eventually with a fully Eni Kind Of Music clothing line.

Catch Eni at Winterfresh on December 3rd at Union Nightclub in Los Angeles- get your tickets here

Lenny Dee – Hard Electronic Interview Series

Techno and Hardcore pioneer Lenny Dee started Industrial Strength Records in 1991 and put New York and American Hardcore on the map, Now on the heels of the labels 25th anniversary, ISR is touring the world with a crew of hardcore artists from all over. The tour hits the US this week with stops at Union in LA Friday, November 18 and The Paper Box in Brooklyn Saturday, November 19. We got a chance to talk to a few of the artists on the lineup, including label founder Lenny Dee about the event and the history of Industrial Strength.

THD: What inspired you to start Industrial Strength records?

I was already producing a lot of music and it became a natural progression. I wanted to inspire more artists to create Hard Electronic Music and I felt this music needed a place to grow and be heard. On my travels DJing, I also went on the hunt to seek out the most hardest electronic music I could muster up. Looking back – I did.

THD: What initially attracted you to hardcore and the harder styles of dance music? What is your favorite part of hardcore music and/or the hardcore scene?

It came from within me really. There was no hard electronic music before (maybe some gothic Ebm tracks, – if you could even find them). I made sets picking odd tracks, b-sides anything and everything and played them all back to back in my sets. I’d been doing sets all around the globe since the 80s man, so all the music i produced and mixed to this point lead me down a path as i grew as a DJ and a producer and then A&R.

What I was feeling the people were feeling. It was like magic. I grew as the feeling grew. This shit was new..

I wanted to explore electronic music to the max and have made and had hits in most major styles. Creativity lead to genres of music being realized. We made the music, and then it was called something, Techno for example….we did not go in the studio to make a ‘certain style’ — it just was. I wound up and the end of the road and stayed when I hit hardcore, but I still always look at the future.

THD: What was the hardcore and harder styles scene in America like before you started ISR? How has it changed in the last 25 years?

There was nothing here in the start of the 90’s. Frankie Bones was doing some parties at that time and we had also created club nights prior to ISR. We were pushing electronic music sounds to NYC which at that time no one cared about it.

The music was not Hard Electronic though. It become the essence of what was to come for me later on, but as I think back, it was hard for the time. Bones and I really broke down doors for NYC and this Country as a whole. No one here really realizes how much Europe actually looked to us as the leaders in electronic music. We have a earned a large place in electronic music history (they might even recognize that one day ) But here we are 25 years – still kicking ass !

THD: What is your favorite subculture or sub-genre of hardcore/hardstyle that has emerged since you started playing and producing hardcore?  

I love all styles of music in fact & listen to a vast range of things. What I play is my choice. I love to be excited by the music and play it like no other. I so like crossbreed. I think its hard edge drum n bass flavor with tight Hard electronic elements really is great new addition to Hard electronic music. It furthers the expansion of both styles while forging ahead with new music ideas pushing the growth of something new, which is a good thing no matter how you look at it.

Some styles of music are more like a description not a really a style (like ‘Techno’ is a style) and are set up with simple arrangements so an amateur can play it well. I like a challenge when I play. But I try not to diss any styles, it’s whatever people dig.

THD: What is your favorite memory from your years with ISR?

I had Laurent Garnier over to my place in Brooklyn. Laurent and I go way back, so we tried to make a track in the short time we had to work. Believe it or not we made a track on my Ruff Beats label ! It was fun and unexpected, we made a simple track, but the experience was over the top to have Laurent over in in Bensonhurst Brooklyn the home of Saturday Night Fever.  We rented a house off 86th St.  next to Lenny’s Pizza – that where Travolta ate the two slices of pizza doubled up in the start of the film.

THD: What are you most excited about for the Hard Electronic 25th anniversary shows? 

I am super chuffed to celebrate that we have been here this long !  Not many can say this in the USA, especially being we created a style of music. I think we are one of (if not the) longest running Electronic labels in the USA now.

I am excited to do this party in NYC and LA. Trauma Live have been great to deal with on the West Coast and we could not have done it without them & Rave Till Dawn. And of course our crew in Brooklyn – Distort the 909 & Kontaminated Recordings – have rocked this (w/ support from Audio Havok from the east coast too). And needless to say, I couldn’t do any of it without my partner Jules who makes it all happen, incl running the ISR and our Labels etc etc.

We’ve also made ISR25 parties in Vienna (Mechanizm), Tokyo (SuperBad Midi Breaks), Glasgow (Sector Events), Fukishima (DarkRave), showcase at ‘Radikal Styles Festival in Colombia, and have a leg in Paris with Audiogenic this Dec. These collabs are exciting and the responses have been off the chain.

‘Hard Electronic’ is a night we will do more of showcasing new & established artists, from all styles of hard electronic music. One party with all different sounds to excite the brain and body in one room. We are already talking line ups for the next one (and tour coming soon too). Get ready boys n girls – the Brooklyn Monster has woken up !

Lenny will be djing both American dates alongside heavy hitters like Unexist, Art Of Fighters, The Sickest Squad, Tymon, Rob Gee and many more. In his spare time he also has been mixing an album for up and coming artist Pop Criminal.

 ISR just released ISR 100 on vinyl as well as collaborations with Akira, Mr Madness, Jason Little, Nuke, DJ Terror and many more for the 25 Years of Industrial Strength compilation coming out this December. 

Producers keep an eye out for a new studio pack to help new and seasoned producers make original hard kick drums, featuring over 300+ bass drums and 30+ ISR artist kits.

Dedicated to the harder sound of electronic dance music.