hard electronic | The HARD DATA

Techno and Hardcore pioneer Lenny Dee started Industrial Strength Records in 1991 and put New York and American Hardcore on the map, Now on the heels of the labels 25th anniversary, ISR is touring the world with a crew of hardcore artists from all over. The tour hits the US this week with stops at Union in LA Friday, November 18 and The Paper Box in Brooklyn Saturday, November 19. We got a chance to talk to a few of the artists on the lineup, including label founder Lenny Dee about the event and the history of Industrial Strength.

THD: What inspired you to start Industrial Strength records?

I was already producing a lot of music and it became a natural progression. I wanted to inspire more artists to create Hard Electronic Music and I felt this music needed a place to grow and be heard. On my travels DJing, I also went on the hunt to seek out the most hardest electronic music I could muster up. Looking back – I did.

THD: What initially attracted you to hardcore and the harder styles of dance music? What is your favorite part of hardcore music and/or the hardcore scene?

It came from within me really. There was no hard electronic music before (maybe some gothic Ebm tracks, – if you could even find them). I made sets picking odd tracks, b-sides anything and everything and played them all back to back in my sets. I’d been doing sets all around the globe since the 80s man, so all the music i produced and mixed to this point lead me down a path as i grew as a DJ and a producer and then A&R.

What I was feeling the people were feeling. It was like magic. I grew as the feeling grew. This shit was new..

I wanted to explore electronic music to the max and have made and had hits in most major styles. Creativity lead to genres of music being realized. We made the music, and then it was called something, Techno for example….we did not go in the studio to make a ‘certain style’ — it just was. I wound up and the end of the road and stayed when I hit hardcore, but I still always look at the future.

THD: What was the hardcore and harder styles scene in America like before you started ISR? How has it changed in the last 25 years?

There was nothing here in the start of the 90’s. Frankie Bones was doing some parties at that time and we had also created club nights prior to ISR. We were pushing electronic music sounds to NYC which at that time no one cared about it.

The music was not Hard Electronic though. It become the essence of what was to come for me later on, but as I think back, it was hard for the time. Bones and I really broke down doors for NYC and this Country as a whole. No one here really realizes how much Europe actually looked to us as the leaders in electronic music. We have a earned a large place in electronic music history (they might even recognize that one day ) But here we are 25 years – still kicking ass !

THD: What is your favorite subculture or sub-genre of hardcore/hardstyle that has emerged since you started playing and producing hardcore?

I love all styles of music in fact & listen to a vast range of things. What I play is my choice. I love to be excited by the music and play it like no other. I so like crossbreed. I think its hard edge drum n bass flavor with tight Hard electronic elements really is great new addition to Hard electronic music. It furthers the expansion of both styles while forging ahead with new music ideas pushing the growth of something new, which is a good thing no matter how you look at it.

Some styles of music are more like a description not a really a style (like ‘Techno’ is a style) and are set up with simple arrangements so an amateur can play it well. I like a challenge when I play. But I try not to diss any styles, it’s whatever people dig.

THD: What is your favorite memory from your years with ISR?

I had Laurent Garnier over to my place in Brooklyn. Laurent and I go way back, so we tried to make a track in the short time we had to work. Believe it or not we made a track on my Ruff Beats label ! It was fun and unexpected, we made a simple track, but the experience was over the top to have Laurent over in in Bensonhurst Brooklyn the home of Saturday Night Fever. We rented a house off 86th St. next to Lenny’s Pizza – that where Travolta ate the two slices of pizza doubled up in the start of the film.

THD: What are you most excited about for the Hard Electronic 25^th anniversary shows?

I am super chuffed to celebrate that we have been here this long ! Not many can say this in the USA, especially being we created a style of music. I think we are one of (if not the) longest running Electronic labels in the USA now.

I am excited to do this party in NYC and LA. Trauma Live have been great to deal with on the West Coast and we could not have done it without them & Rave Till Dawn. And of course our crew in Brooklyn – Distort the 909 & Kontaminated Recordings – have rocked this (w/ support from Audio Havok from the east coast too). And needless to say, I couldn’t do any of it without my partner Jules who makes it all happen, incl running the ISR and our Labels etc etc.

We’ve also made ISR25 parties in Vienna (Mechanizm), Tokyo (SuperBad Midi Breaks), Glasgow (Sector Events), Fukishima (DarkRave), showcase at ‘Radikal Styles Festival in Colombia, and have a leg in Paris with Audiogenic this Dec. These collabs are exciting and the responses have been off the chain.

‘Hard Electronic’ is a night we will do more of showcasing new & established artists, from all styles of hard electronic music. One party with all different sounds to excite the brain and body in one room. We are already talking line ups for the next one (and tour coming soon too). Get ready boys n girls – the Brooklyn Monster has woken up !

Lenny will be djing both American dates alongside heavy hitters like Unexist, Art Of Fighters, The Sickest Squad, Tymon, Rob Gee and many more. In his spare time he also has been mixing an album for up and coming artist Pop Criminal.

ISR just released ISR 100 on vinyl as well as collaborations with Akira, Mr Madness, Jason Little, Nuke, DJ Terror and many more for the 25 Years of Industrial Strength compilation coming out this December.

Producers keep an eye out for a new studio pack to help new and seasoned producers make original hard kick drums, featuring over 300+ bass drums and 30+ ISR artist kits.

Just when you thought you knew about everything that happened at EDC this year, we bring you the most overlooked, but perhaps most exciting development that happened under everyone’s nose. Fortunately, former Earache USA whirlwind and now ANOMIEdia’s CEO, Jim Welch, was on hand to give us the eyewitness account of what went down.

Lenny Dee and Rob Gee at EDC – photo by Jim Welch

It was a big year for the harder styles at Insomniac’s Electric Daisy Carnival. A stocked hardstyle line-up and a closing set on the Basscon: Wasteland stage by hardcore power Angerfist attested to the magnetic draw of the hard electronic. But there was another significant disruption of the status quo that went practically unnoticed even by the tea-leaf readers and crystal ball gazers who make a career out of divining Insomniac’s next moves…

Rob Gee rocking EDC hard! -photo by Jim Welch

Calliope was the Greek Muse of heroic poetry, and puttering along the Las Vegas Motor Speedway’s terra firma on EDC Day 2 was the apt-named Kalliope Art Car. This otherwise cute and unassuming converted bus actually packs a 70,000 watt sound system, and this night carried three old school legends that have steadfastly dedicated themselves to furthering the art of the rave. These heroes have continued to promote new and underground music ceaselessly for decades and were seemingly snuck into the party in the dead of night… a portent of things to come? I speak in order of appearance, Lenny Dee, Rob Gee, and Frankie Bones.

Lenny Dee lays down the hard electronic at EDC. – photo by Jim Welch

Despite the old school credibility all three of these artists bring to the table and their bona fide historical significance to the American rave scene going back to the early 1990’s, they have been surprisingly absent from the larger American festivals. In some ways, it might be because they still have never slowed down. Each has in his own way, like true artists, continued to pursue their art. So, they didn’t really fit into EDC’s usual “old school” area, the Upside Down Room, and were still a little too edgy for Basscon or Bassrush. Enter: Kalliope! and kudos to Insomniac for figuring out how to bring these guys to the attention of a new breed of ravers.

That said, I, like many of you, was stuck in the massive traffic jam that night and missed this part of the rave I wanted to hear and see most. As most of us didn’t have the privilege of following the Art Cart, we have tried our best to recreate the experience for you. Check out Jim Welch’s recount, and we’ve posted a re-creation of Lenny Dee’s set that he made for us. Frankie Bones actually managed to record his set, and we hope to get something from Rob Gee soon. At the end is my interview with Frankie Bones preceding the fateful night. Enjoy and look to the midnight horizon!