Tag Archives: Adidas

Healthy for the Hardcore: Even Furthur had an Unfair Advantage

Even Furthur destroyed my Adidas.
Even Furthur destroyed my Adidas.

Doubters, naysayers and skeptical sub-haters came outta the woodwork after my “Bulletproof at EDC/Gabberfest” article last June, basically accusing me of being a shill for Bulletproof. For the record, Bulletproof did not pay me for that article. The truth of the matter is that I was interested in their products and gave them a test under fire. They proved beneficial to me, and I thought to the rave scene young and old. It’s all part of my overall DJ strategy. I have to stay robust, and so do my fans. I need them more than they need me, and I gotta make sure they are kicking it live with yours truly well into the coming decades. Plus, I like introducing new things to the crowd and to my peers. It’s an honor to do so.

A big part of that article was a product called “Unfair Advantage” and its rejuvenating effect on my DJing at Gabberfest 2016.

Needless to say, Even Furthur attracted a generall skeptical group of ravers.
Needless to say, Even Furthur attracted a generally skeptical group of ravers. -photo by Jim Welch

But, what if the effects were just on me? Was there a placebo effect? We needed more data. I figured a way to quell the doubters (and my own doubts) would be to introduce Unfair Advantage to my DJ peers under harsher circumstances than even Las Vegas provided.

Before I describe the testing grounds, I should describe Unfair Advantage and why is it particularly good for the DJ and raver. It’s an ampule of liquid containing a combination of Active PQQ and Coq10 (pyrroloquinoline quinone and ubiquinone). Its goal is to regenerate and stimulate your body’s cell mitochondria, which power just about everything you do. In general, older people feel the effect more than young people, and that effect is an initial mental clarity, followed by a subtle but noticeable, more robust feeling in the body. In general, I take it before I DJ to help with song recollection, selection, performance and to dance my butt off as I play.

our home was Camp Blood.
Our home was Camp Blood.-photo by Jim Welch

Many of my DJ peers are in their 40’s and thus it could be argued we would need an “Unfair Advantage” to deal with our situation: A 4-day camping rave in the muddy, rain-soaked woods of Highbridge, Wisconsin. A group called Drop Bass Network, famous in the nineteen-nineties for throwing roaring Midwest raves and essentially launching Daft Punk into the global consciousness, were returning to form. Over 2000 ravers of all ages were going to their event, Even Furthur. We are talking: limited sleep, harsh weather, and lots of dancing.

The Hard Data’s latest and greatest correspondent, Jim Welch, joined me on this journey. In the airport, I immediately got him turned on to Unfair Advantage. There were a number of reasons for this. First, we had to be a peak performance at all times. But also, I needed a corroborating opinion. Some of my old raver friends from back in the day might think twice before taking anything I handed to them! 😀

We endeavored to film most of the mission, here is how it began:

One of our biggest scores was hooking Frankie Bones and Tommie Sunshine up after their amazing back-to-back set. Both Jim and I think Sunshine & Bones is going to be a regular DJ tour someday soon.

If you know techno, then when Frankie says “Cybotron clear” well… you know that’s no joke. Doubters… take note! Now to Tommie Sunshine…

We met up with DJ Wade Hampton in the daytime. After playing a rousing set at Even Furthur the night before, and getting virtually no sleep, he took an ampule of Unfair Advantage and reported the results.

We stroll out on the porch of the Drop Bass Network compound and run into Dan Efex on the porch!

Brooklyn was in the house! Maria Nineonine, promoter of ISR 25 NYC was our next subject, witness!

One of Even Furthur’s main promoters, Woody McBride aka DJ ESP was next. This guy knows his natural products and coffee, so if he liked it, then I knew I was onto something…

Getting these proponents of extended adolescence fired up didn’t stop there. Next up was another mid-west DJ legend, Mystic Bill. After a brief moment of peer pressure, he takes the challenge.

Sometimes Unfair Advantage works more subtle. If things are really crappy, its not going to make you see pink elephants, but it should stimulate a slightly better feeling to help you make it through whatever is vexing you. Here’s Joel Huber after a 4 hour drive in the rain, about to drive another 5 hours to get us to the event.

One guy we definitely wanted to turn on was Rob Gee! He’s a hardcore techno legend and I know personally loves his Red Bulls. He would be the perfect candidate. After a brief moment of doubt, he asks the all important question…

It was a lot of fun turning friends on to Unfair Advantage over the Even Furthur weekend, and it saved my butt a time or two as well.

One interesting thing I have noticed about the supplement is it has a subtle effect on my emotional state.  If I’m a little bummed or feeling negative, the supplement seems to stimulate my intelligence and creativity so that my brain formulates solutions to problems. This part is interesting to me. Depression drugs or opioids seem to attack the depressive feeling itself, but there’s a reason you are depressed—it’s your body telling you to make some changes!

Wait! Did Stickman have too much Unfair Advantage at Even Furthur?
Wait! Did Stickman have too much Unfair Advantage at Even Furthur? -photo by Jim Welch

Instead of masking the “Debbie Downer” moods, Unfair Advantage seems to help the problem solving aspect of our brain. So that you feel better because your mind is aided in formulating solutions to solve problems. I haven’t seen this written about much, though. Maybe it’s just me? If others find the same phenomena, I think it’s a great aid to parties and get-togethers. As much as we love our fellows, who doesn’t feel jealous, jilted or insecure at various times? Its natural and should be expected. But, and this is important… so is our higher brain functions that kick in and tell us to push through these feelings and take a higher road! When we do, it’s generally better for us and the group.  It’s nice to have some support for the higher functions, finally! And these days we all need all the help we can get! Ultimately, our parties are very important for our relationships and what we eventually manifest in the physical realm, whether it’s houses, magazines, art, or babies! So do yourself a favor and give Unfair Advantage a try, it just might help you out.